What We Do

We utilize robust digital marketing solutions to deliver personalized, tailored marketing strategies. We work closely with your team to better understand your business needs and perform extensive research to identify your needs.

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AT YOUR SERVICE

OUR PROCESS

Thorough Research

Knowing is half the battle in winning the war! Get comprehensive, complete research on your competition, what can be done to beat them, and how you can rank better on Google for the keywords that matter most. We offer clients beautifully executed research with strategic battle plans so you can win. Every time!

Hands-on Approach

At Digital Standout, you're not just another number. You're a living, breathing part of our passion for excellence. Let us impress you with the level of service, attention, and priority you'll get as one of our clients. This is what the joy of doing business is all about.

Custom Strategies

No two businesses are alike, and neither are our strategies. We specialize in giving clients one-on-one attention, performing thorough research, and designing custom-tailored marketing plans. Because our definition of success is when your business grows.

Detailed Reporting

Running your marketing efforts without detailed reporting is like driving blindfolded behind the wheel of a vehicle. You will eventually crash. With our comprehensive analytics, you'll get the data & strategies you need to clearly see where to take your business to get to the next level.

Find out how a proper digital marketing plan can elevate your brand, capture leads, foster customer loyalty and grow your business

Finding the Right Digital Marketing Agency in Los Angeles

Meta tag: Digital Standout is a leading digital marketing agency in Los Angeles that can be your partner for a full spectrum of online tactics to grow your business.

Digital Marketing Services at Digital Standout

Digital Standout is an digital marketing company based in Los Angeles, California. Our team uses data-driven tactics and creative approaches to build custom marketing strategies for our clients. 

With expertise in everything from web development to social media marketing, we offer services across a digital marketing spectrum, including the following digital marketing services:

  • Website design
  • Search engine optimization (SEO)
  • Search Engine Marketing (SEM)/Pay Per Click (PPC) advertising
  • Email marketing
  • Social media marketing
  • Online reputation management (Yelp, Google Reviews, Facebook reviews)
  • Inbound marketing
  • Content marketing

When we help clients build marketing campaigns, we take a goal-centered approach, by starting with a client’s specific growth goals and developing a hybrid of strategies that are most likely to help each client achieve these goals in the most timely and cost-efficient way.

Why do you need a local digital marketing agency?

There are advantages to having a solid digital marketing strategy for your business. First, it helps your business credibility. Even if someone is referred to your business or finds out about you offline, your online presence matters. Often the first stop is your website or social media pages to check you out—if your website is uninformative, unprofessional, or even just unattractive, you may be turning off potential customers. 

By using a digital marketing agency, you can put an expert in charge of your digital strategy so you can develop a sophisticated online presence effectively, while you stay focused on the day-to-day running of your business.

Here are some of the top benefits of using a digital marketing agency to help your business:

#1: Tell your story

Who are you? What makes you different from your competitors? Why should your customers come to you? Various forms of digital marketing can help you build your story online. Your story is what will help people trust you and connect with you—and ultimately become your customer. Your website, your e-newsletter, blogs, and social media are all top ways to get your story out into the world. Managing your online reputation is a critical part of your story as well—reviews and ratings can have a huge impact on people’s buying decisions. It’s important not only to put your story out there, but to protect it. 

#2: Reach new customers

The number one rule to growing your business is that you must always be meeting new customers. In this day and age, this is impossible to do without a digital strategy that puts an optimized website as the foundation. To introduce yourself to new customers, you need to go where they are—and they’re online. Tactics to position yourself on social media, search engines, with online ads, and in review sites can all drive new customers in your direction. Digital Standout has the experience and the data to help you choose the right tactics and target the right prospective audience. 

#3: Target the RIGHT customers

Ever heard of “spray and pray” marketing? That’s when you pump out your message at full blast to anyone who may be tuning into the radio or driving by your billboard. It can be flashy. It can be fun. It can be…a huge waste of money. The “pray” part comes in once you’ve blown your budget spraying your message out there and you just sit back and pray it reaches the right eyes and ears. Digital marketing offers the opposite. Not only can an experienced digital marketing agency help you bring in new customers, but a savvy strategy helps you target the right customers for your business. Digital Standout uses data, analytics, and experience to reach the right people—so you’re only paying to reach the eyes and ears you need.

#4: Engage prospective and current customers

Engage, engage, engage. Once you’ve piqued the interest of a prospective client or customer, it’s important to keep them engaged. Utilizing digital strategies is an extremely time- and cost-effective means to engage prospective and current customers. You want to create digital content that offers value. This can be delivered through social media, email, e-newsletters or as blogs on your website. Embedding valuable information with specific calls-to-action keeps you connected to your prospective customer so that you are not only top-of-mind when they’re ready to take action—but you’ve also made choosing your business the simplest choice by putting yourself right at their fingertips, available at the click of a button.

Ultimately, lead generation is the name of the game. The great thing about working with a leading digital marketing agency in Los Angeles like Digital Standout is that the tracking and analytics we offer help us to constantly measure, optimize, and improve marketing campaigns. We can provide you with reports that help you measure your goals and collaborate with us on continuing digital campaign optimization.

How Digital Standout Helps Businesses Reach Their Goals

The key to a digital marketing approach that works is that it must be tailored to your needs. What sets Digital Standout apart is our expert team and our personalized approach. Our expert team at Digital Standout builds a comprehensive strategy that is completely customized to your business and your goals. We offer the customer service and flexibility that many companies seek in a marketing partner, alongside sophisticated capabilities to integrate your digital marketing strategy across multiple digital channels and platforms. 

ROI: Investing in yourself

A key measure for the success of a marketing campaign is your return on investment (ROI). Digital Standout regularly builds high-performing, high ROI campaigns for clients of all kinds.

Our clients praise our commitment to helping our businesses improve the bottom line, while also acting as a dedicated partner.

“When we asked Digital Standout to develop several medical websites for our offices, we got more than just websites. We got ourselves a marketing partner that provided us with vast amounts of information to become a contender in the online market space.” — Dr. Langroudi, Foot Surgeon, Los Angeles Locations

Digital Marketing That Works 

Your digital footprint has building blocks and the foundation is your website. Your website should be many things—the ultimate reference source for who you are as a business, an inviting and easy-to-use environment, a valuable resource for visitors and prospective customers, and a tool to capture new leads. Without a solid website as your basis, the rest of your digital building blocks will be standing on shaky ground. But with a well-built, content-rich website, you’ll be positioned to grow your business as you layer on new digital tactics.

SEO

Search engine optimization (SEO) is a great first step for any business that is looking to embark on a digital marketing strategy. Optimizing your website for search engines means analyzing and improving on the design and content to make sure your site is ranked in the best possible way in search results that are relevant to your business.

The truth is no matter what your organization does, people are online searching for businesses just like yours every day. If your site isn’t optimized, you are not going to be on the radar of these searchers. By investing in SEO, you can push your business to a top ranked spot in search engine results that will drive steady, relevant traffic to your website in an organic and sustained way.

PPC Advertising

Beyond SEO strategies, another efficient and cost-effective way to boost traffic to your website is through Pay Per Click (PPC) advertising or Search Engine Marketing (SEM). PPC advertising is paid search advertising in which you only pay for the ads when you get a coveted click to your website. PPC ads can be used in paid search advertising, in which you pay for keywords or terms, or for digital display advertising, in which you pay for display ads on websites, or for other kinds of online advertising. PPC can be a real win for many businesses because it is so highly targeted. It’s a marketing tactic that makes sure your budget is devoted to building real leads.

Social Media

Social media intimidates many business owners. There are a lot of platforms to consider, a lot of content choices to make, a lot of dialogue to control—and a lot of ways to go viral for all the wrong reasons. Social media platforms are growing in importance so that they act in part as an extension of your website, in part as an extension of search engines, and in part as a global and local water cooler. Putting an expert digital agency in charge of your social means getting a strategy organized that is focused on lead-building. When done well, an effective social strategy can not only drive a good number of leads directly from social media platforms, but this traffic can have the added benefit of signaling your website’s credibility to search engines, which improves your search rankings outside of social platforms.

Our Digital Marketing Process: A Step-by-Step Guide

We work with clients all over the Los Angeles area and nationally—everyone from small businesses to large organizations. Since each client we work with is unique, each strategy is customized, but our approach is methodical.

The process to build a digital marketing strategy together follows several steps. 

Step # 1: Evaluation

We’ll initially do an intake with you to get a complete picture of your business, your brand voice, your customers, your community, and your goals. We’ll conduct a thorough audit of your website, review any current social media profiles you have, and evaluate your overall digital footprint against your goals to give us a benchmark to begin the project. 

Step 2: Strategy Development

We put together specific recommendations for your website and come up with a complete package of proposed strategies you can integrate to drive growth for your business. If you’re working within a specific budget, we’ll scale the proposal to the most cost-efficient strategies that are likely to drive growth. If you’re not sure what level of digital marketing you want to engage in, we can put together tiered options for you to consider. The goal is to build a cohesive, measurable digital strategy that fits with your overall business growth strategy.

Step 3: Set Up

Depending on the scope of the plan you decide on, set-up can take a few weeks or longer. As soon as you’re ready, we’ll embark on the rigorous task of setting up back-end tracking and analytics for every tactic we employ. This is the stage where we would set up or optimize social media profiles, build lists of keywords and terms for SEO or PPC search campaigns, conduct research and outline blogs, landing pages, and e-newsletters, and begin drafting content. 

Step 4: Launch

When all the setup is complete and you’ve approved keyword lists, social posts, content, and other aspects of a digital campaign, we set a launch date and then…we’re off! We keep you updated every step of the way so that you know how things are running.

Step 5: Monitor, Report, Optimize

Once we’ve started with any initiative, whether it’s a website redesign, SEO or PPC campaign, or social media projects, we immediately begin monitoring to make sure everything is running smoothly. We make sure any automated tools and responses associated with the campaign are functioning properly and that any manual aspects (such as social media responding) are being appropriately managed. It usually takes at least four to six weeks before effective reporting is available. We share reports with you and we also use this information to continually optimize your digital campaigns.

Getting Started Today With Your Custom Digital Marketing Strategy

Contact us today if you want to learn more about digital marketing and how it can help drive growth to your business.